There was a lot of excitement this year at the annual International Pool and Spa Expo where many hot tub and swim spa manufacturers had their booths decked out with new, long-awaited products and innovations. The show even saw the return of Jacuzzi Hot Tubs, Sundance Spas, Hydropool Hot Tubs, and Dimension One Spas who haven’t displayed at the show for many years even before the pandemic. Pandemic related factors really did a number on the hot tub industry like many others. First of all, it created many supply chain issues causing manufacturing disruptions. Second, the industry saw an unprecedented, sharp increase in demand from stay-at-home consumers wanting health and wellness products. These two things created the perfect storm in 2020 that led to hot tub orders backing up between 1-2 years. Things have finally settled down and manufacturing lead times and production schedules have normalized which has led to many hot tub manufacturers wiping existing order backlogs away and allowing dealers to start over with normal 4-8 weeks lead times for hot tub orders. For the last two years buyers (end users) could not order custom hot tubs spec’d with their desired features, colors, and upgrades and had to take whatever models and configurations dealers/retailers had in stock but now they can. Although most large hot tub dealers are sitting on a pile of inventory (that they need to liquidate), you should be able to custom order spas again and have more choices with new releases in 2023.
In this article we will discuss new hot tub models for 2023 and some of the best-selling hot tub models from each hot tub and swim spa manufacturer. You can also reference our list of the Top 10 Hot Tub Manufacturers for some of the largest, most distinguished brands.
1. Hot Spring Spas – Hot Spring Spas is the prized holding of the Watkins Wellness family of hot tub and swim spa brands and continues to be one of the biggest hot tub brands in the world.
Best Selling Model –Highlife Series Envoy
New Models for 2023 –
2. Jacuzzi Hot Tubs – Jacuzzi Hot Tubs continues to be the most recognized hot tub brand in the world. To the average consumer a “hot tub” is a “Jacuzzi” and “Jacuzzi” is a “hot tub”. Jacuzzi Hot Tubs has not only invented the hot tub they’ve continued to maintain their position as a leader for over 50 years.
Best Selling Model – J-365
New Models for 2023 – Jacuzzi Play Collection , Jacuzzi PowerPro Collection Swim Spas, Jacuzzi PowerActive Collection Swim Spas, and Jacuzzi PowerPlay Collection Swim Spas, Jacuzzi 200 Series (specifically J-275 model), J-LX
3. Sundance Spas – Sundance Spas, part of Jacuzzi Brands, has been associated with quality construction and design since 1979 and remains one of the most recognized brands in the industry.
Best Selling Models – Optima / Cameo
New Models for 2023 – Sundance Splash Series, Sundance 600 Series
4. Caldera Spas – Another one of the Watkins Wellness brands (who also owns Hotspring Spas and Freeflow Spas), Caldera has always been recognized for its excellent quality, comfortable designs, and energy efficiency.
Best Selling Model – Geneva, Makena, Marino
New Models for 2023 –
5. Bullfrog Spas – Known as the unconventional hot tub brand, in 1996 Bullfrog Hot Tubs broke the mold with its revolutionary engineering and design with their unique interchangeable Jetpak system and 100% wood-free construction. Moreover, Bullfrog Spas have less than half of the plumbing found in a traditional hot tub while delivering more power through the jets and greater overall efficiency. 2023 Also marks the releases of the highly anticipated Bullfrog Swim Series.
Best Selling Model – A Series A7L
New Models for 2023 – Bullfrog Swim Series S150 and Swim Series S200, Bullfrog Spas A Series A7D Double Lounger and R Series R7D
6. Artesian Spas – this brand is continuing to grab hot tub market share and securing its position among the Top 10 Hot Tub Brands. Artesian Spas builds five distinct lines (Garden, South Seas, Island, Artesian Elite, and TidalFit Swim Spas) of hot tubs and swim spas catering to every niche and price point. Be it size, budget, shape, or style Artesian offers something for everyone including a robust swim spa line.
Best Selling Model – Antigua, Bahama
New Models for 2023 –
7. American Whirlpool Spas (formerly known as Maax Spas)– Superior quality, innovation, and design have always been the hallmarks of the Maax manufacturing since 1969. Maax Spas caters to all buyers in the market with its two distinct brands (Vita Spas, American Whirlpool) including a swim spa line (PowerPool Swim Spas).
Best Selling Model – American Whirlpool 471
New Models for 2023 –
8. Dimension One Spas – An industry leader in manufacturing and design since 1977, Dimension One (part of Jacuzzi Brands) has remained a big player in the middle to high-end hot tub market. D1 was the first to launch many innovations in the hot tub industry like ozone, water features, and curved shapes and continues to successfully build some of the best luxury hot tubs.
Best Selling Model – @ Home Series – Meridian, Bay Collection – Amore Bay, Reflections Collection – Executive
New Models for 2023 –
9. Wellis Spas – A perfect combination of elegant design and performance, Wellis Spas define the “well” in at home wellness. Since 2003 Wellis Spas has gained market share year after year with their quality and value driven hot tub models. Wellis offers a robust line up of hot tubs and swim spas at every budget with unique innovations, comfort, and reliability.
Best Selling Model – My Line “Hercules” and City Line “London”
New Models for 2023 – Life Series, Lifeline Vienna, Lifeline Malaga
10. Marquis Spas – Innovative and quality driven, Marquis Spas has remained committed to manufacturing hot tubs with some of the highest standards in the industry. With 5 distinct lines, Marquis Spa covers all shapes, sizes, and budgets.
Best Selling Model – Spirit / Resort
New Models for 2023 – Marquis Spas Crown Collection – Crown Summit, Crown Resort, Crown Spirit
Some other worthwhile mentions for 2023 include Iconic Spas new Therapy Pods system, Passion Spas hot tub and cold plunge combo hot tub, Clearwater Spas X-One Hot Tub, Wellis Spas PeakLife line of Hot Tubs, Bellagio Spas, Dream Maker Spas Contour Collection, and the MSpa Oslo.
For more information you can visit our brands pages, buyers guides, or simply fill out our “Free Local Hot Tub Quotes” form to get competitive prices on hot tubs and swim spas in your local area. You can also click our “Spa Buyer’s Consult” link above to get one on one expert advice on the best hot tubs available in your area.
View our previous Best Hot Tubs archives:
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