Over the years the Mattress Firm has no only extended its retail footprint from traditional brick and mortar stores to fairs and shows it has added additional product lines at these events like massage chairs, saunas, and hot tubs for incremental sales. All of these products are typically promoted with 0% down financing promotions in an effort to entice buyers.
The company debuted its new hot tub line called AquaLuxe which is a private label line of hot tubs built exclusively for Mattress Firm. The AquaLuxe features a color touchscreen display as well as cabinet lighting and other premium features. Mattress Firm’s hot tub division is dubbed AquaFirm.