Aqua Living Factory Outlets has rebranded as, Whisper Outdoor, bringing its established hot tub and swim spa business together with its expanding lineup of golf carts, UTVs, cold plunges, and pontoon boats under one nationwide outdoor-living brand. For existing Aqua Living customers, the change is primarily in name and presentation. Local stores, teams, warranties, service, financing, and spa products remain in place.
Why Aqua Living Became Whisper Outdoor?
For years, Aqua Living who’s parent company is LPI, was known as a factory-direct destination for hot tubs, swim spas, and cold plunge products. The name fit that business well. But the company’s retail showrooms and manufacturing operations have grown far beyond spas.
Today, customers can also shop for golf carts, UTVs, and boats through the same company. Rebranding as Whisper Outdoor gives the organization a single identity that better represents its full range of outdoor recreation and relaxation products. Rather than operating separate customer-facing brands for different categories, the company can present one clearer, broader outdoor-lifestyle experience.
The company traces its origins to Aqua Living’s 2010 launch in Chattanooga, Tennessee, with one store and eight spa models. By 2026, it reported 100 retail locations and five primary product categories, all sold through a factory-direct model.
What’s Changing
The most visible change is the name on the storefront. Aqua Living Factory Outlets locations are transitioning to Whisper Outdoor branding, and WhisperOutdoor.com serves as the central online destination for the complete product lineup.
Customers will see Whisper Outdoor positioned as a one-stop showroom for:
– Hot tubs and portable spas.
– Swim spas.
– Cold plunge tubs.
– Golf carts.
– UTVs and off-road vehicles.
– Pontoon boats.
The company has also consolidated other brands into the new umbrella. Cart Nation, its golf-cart storefront concept, is folding into Whisper Outdoor, alongside the Whisper Marine and Whisper UTV product lines.
What Is Staying the Same?
The key message for Aqua Living customers is simple. This is a rebrand, not a shutdown or a transfer to a different company.
According to the company, existing Aqua Living locations will retain the same addresses, phone numbers, and staff. Customers can expect the same spa brands, including Hudson Bay, Dr. Wellness, Catalina, Tuff Spas, Plug & Power, and the Cold Series.
Service continuity is also central to the transition:
– Existing warranties remain valid and will be honored by Whisper Outdoor.
– Parts and service support continue through the same local store.
– Existing in-house financing and Wells Fargo accounts remain unchanged, including payment terms, due dates, and account numbers.
– Factory-direct pricing and promotional financing programs are expected to continue.
For spa-focused shoppers, HotTub.com remains active as the dedicated destination for hot tubs, swim spas, and cold plunges, while WhisperOutdoor.com presents the full cross-category catalog.
The new name is intended to make shopping simpler for customers whose outdoor interests extend beyond a spa. Someone visiting a showroom for a hot tub can now also explore a neighborhood golf cart, side-by-side, or pontoon boat with the same sales team and, where applicable, the same financing process.
For the customer who only wants a hot tub, little should change beyond the sign outside the building and the name used when the store answers the phone. The company’s core factory-direct approach designing or manufacturing products and selling through company-owned showrooms remains the foundation of the business.
The transition from Aqua Living to Whisper Outdoor reflects a broader shift in what customers expect from an outdoor-living retailer. Hot tubs and swim spas remain an important part of the business, but Whisper Outdoor is built around a larger idea: helping customers relax, explore, entertain, and spend more time outside.
In short, Aqua Living laid the groundwork as a spa-focused retailer. Whisper Outdoor is the next chapter—a unified brand designed to bring spas, cold plunges, carts, off-road vehicles, and boats together under one factory-direct outdoor-living name.[2]
For more information on how to shop and compare hot tubs before purchasing please visit our hot tub buyer’s guide pages. You can also click on the pink boxes at the top right of every page to get a free local quotes from dealers in your area. Or, click our “Spa Buyer’s Consult” link above to get one-on-one expert advice on how to shop around for the best hot tubs available in your area.
