Twitch’s controversial “Hot Tub Meta” streams have been dominating hot tub headlines for what feels like the entire pandemic. So much so that Twitch has finally launched a dedicated category called “Pools, Hot Tubs, and Beaches” so that their advertisers can better target customers viewing the content. As an industry insider, this isn’t exactly the kind portrayal or stereotype of the hot tub industry that I would like to see as it focuses exclusively on the more sexy and steamy side of what hot tubs are all about. Hot tubs have countless health and wellness benefits that make them such a great product for people looking to better themselves. However, there’s no such thing as bad press and let’s face it, hot tubs are the epitome of intimate and romantic settings. Ultimately, I’m a fan and supporter of any media that boosts awareness of hot tubs albeit more so for health, wellness, recreation, and fun.
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