After 25 years in this industry, I’ve watched Jacuzzi Group roll out more sub-brands than most shoppers realize exist. The latest one crossing my desk is Sun & Soul™ — a value-tier hot tub and infrared sauna line quietly backed by the same manufacturing network behind Jacuzzi® and Sundance® Spas. If you’ve been cross-shopping the $6,000–$8,500 range and stumbled on this name for the first time, you’re not alone — and you’re probably wondering exactly what you’re buying. Let’s break it down.
What Is Sun & Soul, Really?
Sun & Soul Spas is positioned as an accessible, entry-level line sitting underneath the premium Jacuzzi® and Sundance® Spas family. It’s built around no-frills, reliable construction rather than the loaded feature sets you’ll find on flagship models and the goal is high-quality recovery amenities at a price point that doesn’t require a home equity loan.
You won’t find it at every dealer. Availability shifts by region and by distribution agreement, but where it is sold, it’s typically through the same dealer network that carries the parent brands of Jacuzzi and Sundance. I’ve seen it listed by dealers doing business as “Jacuzzi Hot Tubs of Rochester” and “Jacuzzi Hot Tubs of Calgary,” usually right alongside other secondary lines like DreamMaker. Under the hood, Sun & Soul shares foundational supply chains, electronics, and shell material like Aristech acrylic with its larger parent manufacturing group. That’s the important part because the quality floor is set by the same company that builds the $12,000+ units, even though the trim level is dialed way back.
So Why Doesn’t Jacuzzi Just Put Its Name on It?
This is the question I get asked the most, and I’ll be upfront: Jacuzzi Group hasn’t published an official explanation, so what follows is my read on it after two and a half decades of watching how spa manufacturers manage their brand portfolios. A few things are almost certainly at play:
- Protecting the flagship name’s price perception. “Jacuzzi” is one of the most recognized brand names in the world (celebrating 70 years this year) and recognized enough that it became a generic noun for hot tubs. That kind of equity is worth a lot, and it erodes fast if the name starts showing up on a bare-bones $6,999 spa parked next to a $24,000 flagship model at the same dealer. Keeping the entry tier under a different name protects the premium positioning of the core Jacuzzi and Sundance lines.
- There’s already a precedent for this. Jacuzzi Group has run Sundance Spas as a fully separate, distinctly branded product line for years, even though it’s part of the same corporate family. Multi-brand portfolios are the norm in this industry and it’s the same logic Toyota uses with Lexus, just applied to hot tubs. Sun & Soul reads like the next rung down on that same ladder.
- It gives dealers a competitive answer at the low end. Big-box and off-brand competitors have been eating into the sub-$8,000 market for years. A separate value brand lets an established dealer network compete on price without ever discounting the Jacuzzi name itself.
- It lets warranty and service terms flex independently. An entry-level line can carry different coverage terms than the flagship without that reflecting on what buyers expect from a “real” Jacuzzi or Sundance warranty.
None of that is a knock on the product but rather it’s just standard brand architecture. It does mean you should go in treating Sun & Soul as its own thing, with its own trade-offs, rather than assuming it behaves like a discounted Jacuzzi.
The Hot Tub Lineup
The hot tub side of the lineup is small and deliberately focused on footprints that balance social seating with active hydrotherapy, rather than trying to compete feature-for-feature with the big lines.
| Model | Seating | Dimensions | Jets | Key Features |
|---|---|---|---|---|
| SoulNova 7 | Up to 7 adults | 84″ x 84″ x 36″ | 43 | Open, upright social seating layout; dual pump system |
| SoulNova 7L | 5–6 adults | 84″ x 84″ x 38″ | 41 | Built-in ergonomic full-body lounger, waterfall, bullet lighting |
| Soul 300 | 2–3 people | 81.5″ x 61.8″ x 32.3″ | 20 | Compact “Plug and Play” design, runs on a standard 13-amp outdoor outlet — no 220V electrical work required |
Pricing: Across the dealer listings I pulled (Rochester, Calgary, and several regional spa retailers), the SoulNova 7 and 7L are both showing up around $6,999–$8,999, with the lower number typically reflecting a current sale price and $8,999 as the standard/regular price. That’s a real, current spread and not a “starting at” teaser number. The Soul 300, as the compact plug-and-play unit, tends to land at the lower end of that range or below it. As always with regional dealer networks, exact pricing depends on your location and whatever promotion is running that month.
The Infrared Sauna Lineup
This is where Sun & Soul actually has some range. The sauna side is a three-model collection built from eco-certified mahogany, hemlock, or cedar, using low-EMF carbon far-infrared heaters. Far-infrared heats your body directly rather than heating the air around you, so these units run at a much more comfortable 120°F–140°F instead of the 170°F+ you’d get in a traditional steam sauna.
| Model | Capacity | Approx. Footprint | Street Price |
|---|---|---|---|
| SUN100 (Sun-1i) | 1 person | ~40″ x 44″ x 79″ | ~$5,499 |
| SUN200 (Sun-2i) | 2 people, side-by-side | Wider two-person layout | ~$6,099 |
| SUN300 (Sun-3i) | Up to 3 people | Largest in the lineup | ~$6,899 |
The SUN100 is the one worth flagging for apartment or condo dwellers — it runs on standard 120V household power and fits into a spare room or fitness area, no electrician required. Every model in the collection ships with chromotherapy lighting, a digital touchpad control, and a built-in Bluetooth® sound system, which is a nice amount of tech for this price tier.
Who Sun & Soul Is
If you’re a first-time hot tub or sauna buyer, furnishing a smaller backyard or patio, or you just want brand-backed reliability without a five-figure price tag, Sun & Soul is a legitimate option — you’re getting shell material and core engineering from a manufacturer that’s been building spas for decades, even if the jet count and lounger options are trimmed down. The Soul 300 in particular solves a real problem for renters and condo owners who can’t run 220V service to a patio.
Where I’d steer buyers toward the core Sundance or Jacuzzi lines instead: if you want multi-zone jet programming, the longest warranty terms available, or you’re planning to use the spa hard, every day, for years then the flagship lines are built and warrantied for that in a way the entry tier isn’t designed to match.
My Take
Sun & Soul is exactly what it looks like: a smart, deliberate value play from a manufacturer that didn’t want its flagship name anywhere near an entry-level price point. That’s not a bad thing for buyers. It means the $6,999–$8,999 hot tubs and $5,499–$6,899 saunas are backed by real manufacturing infrastructure rather than an unknown import brand. Just go in knowing you’re buying the “value line,” not a discounted Jacuzzi, and compare it on its own terms.
Pricing and specs above are pulled from multiple current dealer listings across the U.S. and Canada as of September 2026. Sun & Soul is distributed regionally and promotions shift often, so treat these as accurate ranges rather than a fixed MSRP and your local number may be a few hundred dollars off in either direction.
If you’re trying to figure out whether a Sun & Soul model, a step-up Sundance, or a comparable competitor is the right call for your backyard, your budget, and how you’ll actually use it, that’s exactly the kind of decision I help buyers work through in my $99 one-on-one buyer consultations — happy to walk through it with you.
